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General Knowledge :: Marketing Aptitude

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Marketing Aptitude :: Questions and Answers

Marketing Aptitude Page 7


SWOT Analysis is a tool for auditing an organisations and it environments. The term 'SWOT' stand for,

A. Strengths, Weaknesses, Opinion, threats.
B. Strengths, Weaknesses, Opportunities, threats.
C. Strengths, Weaknesses, Opponent, threats.
D. None of these.


PEST analysis related with-

A. micro environment.
B. macro environment.
C. both A and B.
D. none of these.


Marketing Mix variables in terms of 4 Ps are-

A. Product, Price, Place, Promotion.
B. Product, Person, Place, Promotion.
C. Product, Price, Place, Personalities..
D. none of these.


A 'Target Group' means-

A. all existing customers.
B. a group of high earning people.
C. a group of people to whom the sell should be focused.
D. none of these.


Which is the intangible goods?

A. Cars.
B. Machinery.
C. Banking.
D. Groceries.