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General Knowledge :: Marketing Aptitude

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In this page you can learn and practice General Knowledge Questions and Answers on Marketing Aptitude with detailed solution. These questions and answers will help you to prepare for various competitive exams (UPSC, SSC, PSC, Bank, Railway, Insurance), Entrance Test (CAT, MAT, XAT) and Job interviews.

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At first you can try questions answers with exercises. Also discuss General Knowledge Marketing Aptitude questions and answers by practicing shortcut tricks and go through objective type exercises.


Marketing Aptitude :: Questions and Answers

Marketing Aptitude Page 7


31.

SWOT Analysis is a tool for auditing an organisations and it environments. The term 'SWOT' stand for,

A. Strengths, Weaknesses, Opinion, threats.
B. Strengths, Weaknesses, Opportunities, threats.
C. Strengths, Weaknesses, Opponent, threats.
D. None of these.

32.

PEST analysis related with-

A. micro environment.
B. macro environment.
C. both A and B.
D. none of these.

33.

Marketing Mix variables in terms of 4 Ps are-

A. Product, Price, Place, Promotion.
B. Product, Person, Place, Promotion.
C. Product, Price, Place, Personalities..
D. none of these.

34.

A 'Target Group' means-

A. all existing customers.
B. a group of high earning people.
C. a group of people to whom the sell should be focused.
D. none of these.

35.

Which is the intangible goods?

A. Cars.
B. Machinery.
C. Banking.
D. Groceries.