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General Knowledge :: Marketing Aptitude

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In this page you can learn and practice General Knowledge Questions and Answers on Marketing Aptitude with detailed solution. These questions and answers will help you to prepare for various competitive exams (UPSC, SSC, PSC, Bank, Railway, Insurance), Entrance Test (CAT, MAT, XAT) and Job interviews.

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Marketing Aptitude :: Questions and Answers

Marketing Aptitude Page 9


In case of PUSH strategy in marketing which is more effective?

A. Advertising.
B. Personal Selling.
C. Web Publishing.
D. None of these.


'PLC' stand for-

A. Product Life Cycle.
B. Product Life Cost.
C. Product Long Cost.
D. Price Life Cost.


Bancassurance means-

A. assurance for loans.
B. assurance for safety.
C. selling of insurance products by banks.
D. selling debit and credit cards.


A vision statement is-

A. a short term inspiration.
B. a long term inspiration.
C. not required for established companies.
D. none of these.


Buyer Resistance can be overcome by-

A. after sales service.
B. persuasive communication.
C. good relation between buyer and seller.
D. all of these.