Marketing Aptitude Questions and Answer

41. In case of PUSH strategy in marketing which is more effective?
A. Advertising.
B. Personal Selling.
C. Web Publishing.
D. None of these.

Answer with Explanation
Answer: Option B
Explanation:
No explanation for this question.

42. ‘PLC’ stand for-
A. Product Life Cycle.
B. Product Life Cost.
C. Product Long Cost.
D. Price Life Cost.

Answer with Explanation
Answer: Option A
Explanation:
No explanation for this question.

43. Bancassurance means-
A. assurance for loans.
B. assurance for safety.
C. selling of insurance products by banks.
D. selling debit and credit cards.

Answer with Explanation
Answer: Option C
Explanation:
No explanation for this question.

44. A vision statement is-
A. a short term inspiration.
B. a long term inspiration.
C. not required for established companies.
D. none of these.

Answer with Explanation
Answer: Option B
Explanation:
No explanation for this question.

45. Buyer Resistance can be overcome by-
A. after sales service.
B. persuasive communication.
C. good relation between buyer and seller.
D. all of these.

Answer with Explanation
Answer: Option D
Explanation:
No explanation for this question.

46. Target Market for SME loans is-
A. all college students.
B. all SS/s
C. all salaried persons.
D. all teachers.

Answer with Explanation
Answer: Option B
Explanation:
No explanation for this question.

47. The USP of current account is-
A. liquidity.
B. high rate of interest.
C. low rate of interest.
D. friendly features.

Answer with Explanation
Answer: Option A
Explanation:
No explanation for this question.

48. Internal Marketing means-
A. marketing to family members.
B. marketing to staff.
C. marketing inside India.
D. marketing to existing customers.

Answer with Explanation
Answer: Option B
Explanation:
No explanation for this question.

49. The main fuctions of a DSA is-
A. boosting telemarketing.
B. boosting advertising.
C. boosting contacts with customers.
D. boosting e-mails.

Answer with Explanation
Answer: Option C
Explanation:
No explanation for this question.

50. Full form of ATM is-
A. Automated Time Machine.
B. All Time Money.
C. Automatic Teller Machine.
D. Automated Teller Machine.
Answer with Explanation
Answer: Option D
Explanation:
No explanation for this question.